Posted by Chris on July 5th, 2010
Is Duplicate Content Bad?
So, the debate on duplicate content rages on as we speak. Some claiming the indirect benefits warrant the Search Engine penalty. Split testing has been done, though I’m yet to see anything compelling enough for me to dismiss the debate entirely. With that being said, I can say this, I avoid duplicate content where possible.
How then do I avoid duplicate content? Well, the first thing I recognize is that I’m not going to completely eliminate duplicate content. Sure, I can thwart it to an extent, but its not going away. There always have been, and there always will be those out there that put no value on digital rights. You can waste your precious time fighting each one individually, or you can accept a certain percentage as “collateral damage”.
Posted by Chris on July 1st, 2010
Happy Canada Day
From all of us (me) at One SEO Blog. We (I) would like to wish all of you a very happy and safe Canada day. I’ve my fingers crossed for nice weather this evening so everyone (I) can enjoy the fireworks. For all of our American friends, please accept our (my) early congrats for upcoming July 4th. I’ll be away on that day celebrating my 1 yr Anniversary with my lovely wife.
Posted by Chris on July 1st, 2010
This morning I installed the widget for Facebooks Networked Blogs application. We hope that you’ll follow us through the new widget, located in on our right hand sidebar. We’ve set up the feed so things should be updated pretty regularly.
Thanks for the support!
Posted by Chris on June 30th, 2010
Well folks, its been a real busy couple of weeks here at One SEO HQ. We’ve added a ton of new content and made a few tweaks to the site. The following tweaks have been performed;
- Updated a handful of our plugins. Nothing broke which pleases me to no end.
- We’ve gotten about half a dozen new links. The majority being either 1 way or 3 way.
- Yesterday I played around with our Google Ads. Hopefully this will improve our CTR beyond the 0% threshold. LOL.
- Started looking on DP for manual directory submission. Will report back here if we decide on anyone. We’ll also include the rate and supplied report.
Posted by Chris on June 29th, 2010
I’m frequently asked by new SEO experts if paying for inclusion in a directory is worth the money? The answer to this question is neither cut and dry, nor is it simple to answer and really must be considered on a case by case basis. My initial suggestion when considering paying for inclusion in a directory is – Have you exhausted all other means to gain a link? I then make them answer why paying for inclusion in this particular directory is worth it to them?
Gaining links isn’t terribly difficult and so I’m always a bit hesitant about suggesting shelling out cash for one. There are, however instances when its a necessary evil. For instance, there are some well known directories online which have decent PR, indexing, and age. If your site falls into a niche where there are few to no OBL links on the page you’re paying for inclusion on, then it can be beneficial.
Posted by Chris on June 29th, 2010
Is Duplicate Content Bad?
While browsing through Search Engine Journal, a site I enjoy reading on a regular basis, I found this interesting piece that points to duplicate content not being all that bad, in certain cases. Duplicate content is something all of us in the SEO industry keep an eye on. Its a penalty which can kill your serps pretty quickly and so it was warming to find this article which more or less laughs in the face of this “rule o thumb”. I’ve included an excerpt below but strongly suggest reading Why Duplicate Content is Good For You in its entirety.
Posted by Chris on June 25th, 2010
While browsing around One SEO Blog this morning I considered for about 5 mins adding Inline Text ads to our content. We’ve got a fairly low CTR on our current contextual ads and thought it might bump up the revenues to beyond zero. Of course, being a site that is documenting its rise through the Google Ranks, we had to consider how this might affect our Google Page Rank.
We searched Google and found an article – Do Inline Text ads hurt Page Rank? – answering just that question and feel that its worthy of a share.
Here’s an excerpt from their experiment;
However, there may have been numerous other factors that I had not considered, such as the topic popularity at the time, etc, but the variables such as traffic, comments, and marketing efforts remained very similar across the board.
So after this split-test I came to a loose determination that inline text ads do hurt Google page rank. However, throughout research and other’s guestimations on page rank and Google in general, they remain a mystery.
For those unfamiliar with Inline Text ads, they’re links within the body of content. Upon a mouse-over a small box pops up – usually containing a call to action. Given the relatively low traffic we’re currently experiencing and the fact that it can affect your rank, we’ve opted to shelf the idea for now.
Posted by Chris on June 24th, 2010
Easy SEO Tips Checklist
SEO or Search Engine Optimization is usually something that many new bloggers or website owners will overlook. It’s not because it’s not important. It is because for many of them/you it wasn’t why you started a blog or website. You started your site or blog because you had a cool idea. You had something worth sharing. You had a story to tell. You didn’t get into the game to become an SEO expert.
There was a time when the importance of SEO was, for the most part diluted by a sites content or quality. If you built it, they’d generally come. Those days, for the most part, are long behind us. Today, if you don’t have a good game plan going in, you’re coming out mid period. The sad fact of the matter is that without SEO, your site probably won’t get anywhere near as much attention as it should receive.
Posted by Chris on June 15th, 2010
It has been a few days since my last update. I must apologize. I’ve been in training for a new job and it has been keeping me busy. Before starting my new job I decided to try out an automated link building / trading system. After a fair bit of research and testing I decided to give Receive Links (my affiliate link) a try. Receive Links is a link trading (though you can purchase credits) network. You make space available for links on your site, this builds credits to have your links displayed on other network members pages.
Though this post shouldn’t serve as a review of the service, it should help you decide if it will work for you. Anyone of us working in the SEO industry can quickly see the value in such a system. Sadly, many people have attempted to fill this need and have failed. Is Receive Links any different?
Posted by Chris on June 1st, 2010
This has been a really busy start to the week. Mainly because yours truly has secured a new form of employment. This shouldn’t interfere with my regular posts. It is the reason why yesterday and today’s posts are a bit sparce. Expect things to resume their normal operation this evening.
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